Hey! I’m Lindsay. I’m the Co-Founder of Drive B & Chief Content Developer. I also happen to be the wife of Daniel, our Founder. While Daniel handles all of the technical specifications, including application programming and IT solution consulting, I primarily focus on the content side.
There’s an old adage that has proven timeless. You know it. It’s the ole, “A picture’s worth 1,000 words.” I love this phrase because it’s incredibly simple and yet so remarkably profound. Over time, I’ve stumbled on an equal (at least in power) truism, “A grammatical error in 1,000 words is worth a brand.” Ouch. Perhaps that seems harsh, but it’s the truth.
While many of your prospects will see a flashy, visually engaging website with lots of awesome tricks and pictures, zeroing in on the “fun” pixels, there are also the grammar fanatics for whom you must account. They’re the ones who dissect every sign, every website, every written word to discern if your brand can be trusted. Incorrect verb usage, a misspelled word, run-on sentences…you get the point. They can be killers. Even the best, most enthusiastic prospect will